Aerial view of a large, modern coastal town. In the foreground, two rows of houses with multi-storey buildings jut out into the sea. A golden yellow sandy beach stretches arc-shaped along the city, which is visible to the left, and the light blue sea to the right of the beach.
Aerial view of a large, modern coastal town. In the foreground, two rows of houses with multi-storey buildings jut out into the sea. A golden yellow sandy beach stretches arc-shaped along the city, which is visible to the left, and the light blue sea to the right of the beach.

Agadir – Marocco’s sunshine paradise

Published: 04 October 2024, 09:30

Agadir is a paradise for travellers wishing to enjoy the sun and beach while discovering Moroccan culture with its unique blend of Islamic traditions and Berber influences. With more than 300 days of sunshine a year, summer in the coastal metropolis is almost endless with marvellous beaches that are ideal for sunbathing and water sports. The modern city combines western comfort with authentic Moroccan influences: the pretty marina invites you to take a stroll, while the exceptionally beautiful, newly built medina, which was modelled on the old town destroyed in the 1960 earthquake, revives the flair of old Agadir. Unique souvenirs are also waiting to be discovered at the traditional main market Souk El Had. Nearby attractions such as the impressive Paradise Valley or the charming coastal villages such as Taghazout and a coastal region, also renowned worldwide as a surfing spot, make Agadir a versatile and unforgettable holiday destination.

Numbers, data, facts

  • Time difference: - one hour
  • Population: 538,000
  • Official language: Moroccan Arabic (Darija)
  • Currency: Dirham (MAD)

Ten highlights of Agadir and environs

View of the marina of Agadir, a small harbour with a large number of parked boats. The marina is surrounded by modern white buildings with red roofs. A hill with Arabic lettering carved into the rock, depicting the words “God, King, Fatherland” rises in the background. The sky is clear and blue, emphasising the sunny atmosphere.
The marina in Agadir is a wonderful place to stroll with numerous restaurants and cafés inviting you to linger. © saiko3p/stock.adobe.com
View of a two-storey, sand-coloured building with several arched entrances. A narrow alley leads through the largest arch of the building. In front of the building is a mosaic-tiled square with several palm trees and small wooden sculptures.
The old city centre (Medina) of Agadir was destroyed by an earthquake in 1960. Outside the city centre, the medina has been authentically rebuilt according to the old model. © GinaKoch/stock.adobe.com
View of a reddish ochre-coloured building, with a wide staircase and a few short steps leading up to the entrance gate. The building’s facade is decorated with mosaics and stucco work. A person walks at the bottom of the steps. A tall, square, tower rises on the right-hand side of the building, the spire protruding from the picture. There are square windows on each floor on both visible sides of the tower.
The Mohammed V. Mosque is an impressive example of Moroccan architecture and is the city’s most important religious centre. © Jaroslaw Grudzinski/stock.adobe.com
A light-coloured sandy beach stretches along the right-hand side of the picture, while the turquoise sea with gentle waves can be seen on the left. In the background, a large town with light-coloured houses can be seen in front of an imposing mountain.
The picturesque beach of Agadir begins in the city centre and stretches for 10 kilometres. It is particularly famous for its breathtaking sunsets. © cristianbalate/stock.adobe.com
In the foreground, a small body of water is encircled with sand-coloured stones. Palm trees grow on both sides. On the left in the background is a building slightly obscured by palm trees. A mountain rises in the background.
Paradise Valley is located in the mountains northeast of Agadir and lives up to its name: the picturesque gorge offers natural pools, waterfalls and palm groves. © fazeful/stock.adobe.com
A coastal village with reddish and white houses stretching directly along the sea on a small hill. Several small blue fishing boats lie in the sand in the foreground.
The charming former fishing village of Taghazout is now a popular surfing spot north of Agadir. © Monique Pouzet/stock.adobe.com
A fortress wall stretches across the picture from left to right. Treetops and the upper parts of buildings are visible behind the wall. A majestic mountain massif with snow-capped peaks rises in the background. In front of the wall is a square with scattered boulders and scattered low palm trees.
South of Agadir lies the historic town of Taroudant. It is known for its well-preserved city walls, traditional souks (markets) and authentic Moroccan flair. © Youssef/stock.adobe.com
View of a small street with a colourful row of houses. To the left of the street is a yellow house, behind it a green, red and then another yellow house. To the right of the street and opposite the houses is a low white wooden fence. A large cactus can be seen in the blurred foreground on the right. Further back are palm trees as tall as houses.
The small coastal town of Aghroud is an impressive sight with its colourful backdrop and charming architecture as well as a quiet beach for relaxing hours by the sea. © CreTours/stock.adobe.com
A small village with reddish houses below a huge, reddish rock formation that rises up into a tower-like shape. A mountain massif can be seen in the background.
Tafraroute in the Anti-Atlas Mountains offers a spectacular sight with its unique rock formations. Traditional Berber culture is also very much alive here. © Boris Stroujko/stock.adobe.com
A coastal town with blue and white houses surrounded by a massive city wall. The city wall is topped with battlements. On the left, the sea rises up to the wall. The sky is blue.
Essaouira ranks among Morocco’s most beautiful coastal towns and boasts a fascinating mix of Portuguese, French and Moroccan architecture and culture. © streetflash/stock.adobe.com

Agadir from BER

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Agadir Al Massira Airport (AGA)

Five tips for …

1. Tajine: traditional stew prepared in clay pot with meat, vegetables and spices

2. Couscous: Morocco’s staple food, usually flavoured with meat, vegetables or sultanas

3. Harira: spicy shop made from tomatoes, lentils, chickpeas and lamb, which is eaten in particular during Ramadan

4. Pastilla: crispy puff pastry that cleverly combines sweet and savoury flavours

5. Bissara: delicious puree made from fava beans and peas, often served with olive oil and paprika

1. Browse for souvenirs at the Souk El Had bustling main market

2. Enjoy the cleansing ritual in a traditional hammam bath

3. Visit a Berber village and get to know their hospitality and way of life

4. Learn how to prepare a tajine or harira at a cookery course

5. Spend the night in a traditional riad, a historic town house

1. High-quality Moroccan argan oil - in pure form or in cosmetics

2. Decorative ceramics such as ornately painted plates or authentic tagines pots

3. Hand-woven carpets and textiles with unique designs

4. Flavourful spices such as ras-el-hanout or saffron

5. Traditional handicrafts such as leather goods or wood carvings

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© saiko3p/stock.adobe.com

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