As part of our media presence on Facebook, FBB uses Facebook Pixel. Facebook Pixel is a service provided by Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland. Meta Platforms Inc. is headquartered in the United States (Meta Platforms Inc., One Hacker Way, Menlo Park, CA 94025, USA).
Facebook Pixel is a tracking technology offered by Facebook and featured in other Facebook services. It is used to track visitor interactions with websites ("events") after clicking on an ad on Facebook or other services provided by Meta ("conversion"). The technology allows the effectiveness of Facebook ads to be measured, evaluated and optimised for statistical and market research purposes.
A cookie or pixel can be stored on the user's computer to enable the use of Facebook Pixel and the tracking of corresponding activities. The data will only be processed after receiving your consent (Article 6 Para. 1 lit. a GDPR) to the use of the appropriate technology.
Data processed by Facebook Pixel: ads viewed, content viewed, device information, geographic location, HTTP headers, interactions with advertising, services and products, IP address, items clicked, marketing information, pages visited, pixel ID, referrer URL, usage data, user behaviour, Facebook cookie information, Facebook user ID, usage/click behaviour, browser information, device operating system, device ID, user agent, browser type.
The longest potential storage time that can be set on a device when using the cookie storage method is 1 year.
You may revoke your consent for the use of conversion measurement with the visitor action pixel at any time. To do this, please click on the following link: https://www.facebook.com/settings/?tab=ads
The email address of the data protection officer of the processing company is available below.
Furthermore, you can prevent the storage of cookies by making a corresponding setting in your browser software or directly in the settings of your Facebook account.
All data subject rights according to Article 15 of the following GDPR (e.g., right to information or data erasure) may be asserted against us or Meta. If we receive corresponding enquiries, we will forward them, if necessary, to Meta for processing.